Impact of Snack Food Packaging Design Characteristics on Consumer Purchase Decisions

The recent growth in snack food types has led to increasing demand for attractive packaging. To attract consumers’ attention successfully, it is essential influence their decisions by meeting packaging needs. This study examines the interrelationship between different design characteristics and on purchase decisions. Twenty-five professionals 121 students participated study. A survey developed applying Decision-Making Trial Evaluation Laboratory (DEMATEL) method was used evaluate importance of characteristics. results showed that color, shape, image, line, typography were five most influencing consumer behavior, image significant impact factor Surprisingly, materials technology have little Therefore, enhancing these can improve interaction consumers increase sales.